How To Use Facebook Analytics

You can simply access it through your facebook business account directly on your browser.

How to use facebook analytics. See how facebook analytics tool provides insights to your business. Understand your customer s journey across mobile web and more. If you don t already have a role you must ask an admin to assign you one. There you can find out different analytical details that will update you about the performance of your facebook business page. Use all of the features such as funnels to measure conversion cohorts to measure behavior over time and demographics and segments to better understand particular audiences.

How to use facebook analytics from within the facebook page insights you re going to see a left hand menu that you ll use to navigate to the different reports available. Facebook pixel if you already have facebook pixel set up you can start measuring your website s performance today or set up additional events to measure specific actions. You can also use facebook analytics if you have a role on someone else s event source in their business manager. You can see an overview dashboard which can be customized highlighting key insights. Facebook analytics sifts through the raw data that is generated by the platform and finds useful patterns in that data that can be applied to marketing insight and action.

In the case of facebook the analytics are provided for free by a tool known as facebook insights which allows users to measure the engagement and effectiveness of their facebook pages and marketing efforts. If you re using facebook analytics on your computer there s no installation needed. Similarly to google analytics you can modify define the date range and create or define segments to use across all facebook. How to use facebook analytics so first thing first you need to go into your brand s facebook page and then click on the insights. The facebook analytics mobile app on the other hand is free and can be downloaded and installed from the google play store and apple app store.

Optimize growth through omni channel analytics. To access facebook page insights go to your facebook page and click insights in the top menu. Once you access facebook analytics the main navigation is on the left.