How To Use Facebook Graph Search

So how does this affect you as a marketer.

How to use facebook graph search. Search results for orange is the new black with facebook graph search. However facebook graph search is still a useful tool to learn about people connect with others and explore photos. What this search engine does is let you search multiple things using a simple query. Facebook announced its semantic search engine called the graph search in march 2013. Insight research and discovery are intuitive with the new setup you can target and filter audiences and optimize your interactions with them.

Unlike using a word in web search. You might want to hop over to a friend s timeline to leave a post or you might be trying to remember what time that particular event is. For search graph you have to use a phrase to see results for people photos places and interests. Graph search is more micro based in which businesses and facebook users could use it to understand the interests the activities and other demographics of their fans or friends much better. Facebook appears to have redesigned the layout for searches for places in graph search and the new look includes a text me directions feature where users can request that directions to places listed in graph search results be sent to their mobile phones via text message.

In 2013 facebook rolled out graph search a powerful semantic search engine that granted users more control over facebook s ever expanding universe of big data. Although graph search is interesting to play with you may find that more often than not you re using the search bar to get quickly to someplace on facebook. If the results improve facebook s search could become a powerful engine. Graph search is still in beta and facebook has indicated that the product will change over the years. Ever since then it has become a powerful tool to do semantic searches for billions of its users.

Facebook is all about making connections and as your ever growing friend list shows connections expand.